City of Ballarat

'Planning for Growth'

Bezgroup was approached by the City of Ballarat to develop a number of marketing items to communicate the council’s plans for growing the local community and its infrastructure to its residents. A dynamic and consistent style was developed for the viewing public that appealed to all ages. Particular care was taken in concern to legibility and font sizes for aged and vision-impaired residents. The material produced portrayed a warmth and personable direction whilst staying true to the corporate branding and style guides set in place by City of Ballarat.